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By Dave Knight

Dave Knight, our Specialist, started his career in real estate back in 2007 and quickly became a top-producing Agent at Keller Williams.

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There’s nothing worse as a buyer than finding the home, falling in love with it, and then hearing from your agent that there are five other offers on the property.

In California, this isn’t rare; it’s the reality. Just yesterday at an open house, someone walked up and told me they had lost 17 offers on properties before giving up for a while. Inventory across most of Southern California remains tight, and when a well-priced home hits the market, it can sell in days or even hours.

Most buyers walk into a multiple offer situation feeling like it’s a guessing game. It isn’t. There’s a real strategy behind winning these, and the work starts long before you ever write an offer. According to NAR’s consumer guide on multiple offers, the strongest offer is often not the one with the highest price, but the one with the cleanest combination of financing, terms, and timing.

Here are the three things I focus on with every buyer I work with:

1. Get pre-approved before you start looking. This is non-negotiable in California. Most listing agents won’t even look at your offer unless you have a strong pre-approval letter attached and solid financing behind it. If you’re trying to get approved after you find the home you love, you’ve already lost ground to the buyers who did the work earlier.

The goal is to be in a position where, when the right home shows up, you can write a fully-prepared offer the same day. That requires having your lender lined up, your documents in, and your approval letter ready to go before you ever step inside a property.

2. Come in strong from the very first offer. A lot of buyers approach multiple-offer situations the same way they’d approach a single-offer negotiation, leaving room to revisit later if the seller counters. That’s a strategy that works when there’s one offer on the table. It doesn’t work with five. The seller isn’t obligated to go back and forth with every buyer.

In most cases, they pick the strongest offer outright, or counter only the top one or two. If your opening offer isn’t competitive, you may never get a counteroffer. So if you love the home and the numbers work, write the strongest offer you can up front. Holding back costs buyers the homes they want.

“If you love the home and the numbers work, come in strong from the start.”

3. Strengthen your terms, not just your price. This is where buyers actually win against higher offers. A flexible closing date, a full 3% earnest money deposit, shorter contingency periods, a rent-back option for the seller, or even a personal letter explaining why you love the home can all tip the scale.

Sellers aren’t just looking at the dollar amount. They’re looking at how confident they can feel that the deal will actually close. An offer that gives them certainty and reduces their risk often beats an offer that’s a few thousand dollars higher but loaded with contingencies and tight timelines. I’ve seen this play out many times. Price gets the seller’s attention. Terms close the deal.

The hardest part of this process isn’t the strategy. It’s the emotional weight of falling in love with a home and not winning it. That kind of disappointment is real, and it’s the part you want to avoid. The way you avoid it is by being prepared before the situation hits, not scrambling once it does.

If you’re buying a home in California and want to make sure you’re ready when a multiple-offer situation hits, I’ll help you build a strategy so that when the right home comes along, you’re not just competing. You’re winning. Call or text me at 626-408-2890, or email me at daveknight@kw.com, or visit daveknightteam.com. Let’s get you prepared, so you’re writing winning offers, not losing them. Make it a great day!

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