A Simple Guide to Pricing Your Home

By Dave Knight

Dave Knight, our Specialist, started his career in real estate back in 2007 and quickly became a top-producing Agent at Keller Williams.

Pricing your home can feel confusing, and many sellers start with a number that feels right rather than a number the market will support. This is where problems begin. A price that is too high can reduce interest. A price that is too low can leave money on the table. Finding the right listing price is not about guessing. It is about understanding what the market is doing right now.

I’ll walk you through the key factors that help you choose a price that attracts buyers and protects your results.

Start by reviewing the data. The first thing I do is study the actual numbers. I look at recent comparable sales in your area, the same way an appraiser would. These sales reflect what buyers have paid for homes like yours over the past six months. The most recent data is the most accurate because it shows real buyer behavior. This helps us build a solid foundation for your pricing strategy.

Many sellers guess or rely on what they want the home to be worth. Instead, we focus on what the market has already shown.

Compare past data and the current market conditions. Past sales give us a starting point, but they don’t tell the whole story. Those buyers are gone. They made their decisions and moved on. The next step is to study current conditions. What homes are on the market today? How does your home compare?

If inventory has increased, buyers have more choices. This makes your pricing position even more important. I always ask sellers one question. If you were shopping right now, at what price would you choose to tour your own home? Pricing is not a fixed number. It is a strategy to bring buyers through the door the moment your listing goes live.

Supply and demand set the pace of the market. This part shows the market’s rhythm. We look at how many homes are available in your area and how many buyers are actively searching. We look at average days on market to understand how fast homes are selling. When demand is strong and supply is low, homes can move quickly. When supply rises, buyers take their time and compare more options.

Supply and demand give us insight into how your listing will perform once it hits the market.

Putting everything together. When we combine past sales, current competition, and supply and demand, we get a full picture of the market of the moment. This helps us price your home to attract attention, increase showings, and encourage strong offers. It also helps you avoid long days on the market, price reductions, and uncertainty.

Pricing your home does not need to feel confusing. With the right data and a clear strategy, you can make a confident decision that supports your goals.

If you’re thinking about selling and want a detailed look at what your home could be worth in today’s market, feel free to call or text me at 626-408-2890 or email me at daveknight@kw.com. I’m here to help you review the numbers and choose a price that positions your home for success.